Superlocal - Privacy Policy

Last Updated: february 24, 2025

Superlocal is a product of Supersites Inc. ("we," "us," or "our"). This Privacy Policy describes how we collect, use, and protect your information when you use Superlocal to manage Local SEO tasks, including business websites, Google Business Profiles (GMB), and social media accounts.

By using Superlocal, you agree to the collection and use of information as described in this policy.

1. Information We Collect

Superlocal collects different types of information based on your usage of our platform and services.

A. Personal Information

When you sign up for Superlocal, authenticate with third-party platforms (Google, Facebook, etc.), or interact with the platform, we may collect:

  • Your Name
  • Email Address
  • Google User ID
  • Business Profile ID (GMB Place ID)
  • Social Media Account Details (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Company Website Information (e.g., domain, SEO settings, page content)
  • Profile Photo (if linked via Google or social accounts)

B. Business Information

When managing a business via Superlocal, we may collect:

  • Business Name & Address
  • Business Category & Description
  • Contact Information (Phone, Email, Website)
  • Opening Hours
  • Customer Reviews & Ratings
  • Posts & Updates (GMB, Social Media)
  • Analytics Data (Google Search Console, Google Analytics, Social Media Insights)

C. Usage & Technical Data

Superlocal automatically collects data when you use the platform:

  • Device Information (OS, Browser, IP Address)
  • Activity Logs (e.g., searches, verifications, profile updates)
  • SEO Performance Metrics (rankings, traffic, conversions)
  • Error Reports & Debug Logs (to diagnose issues)

2. How We Use Your Information

We use the collected information to:

  1. Manage Your Local SEO Efforts – Allow you to claim, update, and optimize your Google Business Profile (GMB), website, and social media pages.
  2. Automate Local SEO Tasks – Provide recommendations, auto-generate posts, update business info, and respond to reviews.
  3. Integrate with Google & Social Media – Access authorized data to improve business visibility.
  4. Monitor SEO Performance – Track Google Analytics, GMB insights, keyword rankings, and social media engagement.
  5. Enhance User Experience – Improve platform functionality, detect bugs, and personalize recommendations.
  6. Secure Your Business Data – Prevent unauthorized access, fraud, and abuse.
  7. Comply with Legal & Regulatory Requirements – Ensure compliance with laws and respond to legal requests.

3. Information Sharing & Third-Party Access

We do not sell or rent your personal or business data. However, we may share information with trusted third parties under these conditions:

A. Integrated Services (Google, Facebook, etc.)

Superlocal connects with:

  • Google APIs (Google Business Profile, Google Search Console, Google Analytics)
  • Social Media APIs (Facebook, Instagram, Twitter, LinkedIn, TikTok)
  • SEO & Marketing Tools (Ahrefs, Semrush, Moz, BrightLocal, etc.)

These services are used to fetch, update, and analyze your business data. We only access data that you explicitly grant us permission for.

B. Third-Party Service Providers

We may share necessary data with:

  • Cloud Storage & Hosting Services (AWS, Google Cloud, etc.)
  • Analytics Providers (Google Analytics, Facebook Insights)
  • Payment Processors (Stripe, PayPal, etc.)
  • Customer Support & CRM Tools

C. Legal & Compliance Requirements

We may disclose your data if required:

  • To comply with legal obligations
  • To protect against fraudulent activities
  • To ensure user and data security

4. Data Security Measures

We prioritize the security and confidentiality of your data through:✅ Encryption – All stored data (user credentials, access tokens, business details) is encrypted.
✅ Access Control – Only authenticated users can modify their own business data.
✅ OAuth Authentication – Secure sign-in via Google and other third-party services.
✅ Session Management – Tokens expire after a period of inactivity to prevent unauthorized access.
✅ Regular Audits – Security policies are regularly reviewed and updated.

5. Your Privacy Rights

As a user, you have the right to:

  • Access your data stored on Superlocal
  • Modify or update your business information
  • Revoke access to connected services (Google, Facebook, etc.)
  • Request data deletion by contacting us at [support@supersites.io]

6. Cookies & Tracking Technologies

Superlocal may use cookies and tracking technologies to:

  • Maintain user sessions and authentication
  • Improve user experience and personalization
  • Track performance metrics and analytics
  • Prevent fraudulent activities

You can disable cookies via your browser settings, but this may limit platform functionality.

7. Data Retention Policy

We retain your data only for as long as necessary to:

  • Provide Superlocal services
  • Comply with legal obligations
  • Maintain security and fraud prevention

If you delete your account, all stored data will be permanently removed from our systems within 30 days.

8. Changes to This Privacy Policy

We may update this policy periodically to reflect:

  • New features
  • Regulatory changes
  • Security updates

We will notify users of significant changes through email and in-app notifications.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, contact us at:

📧 Email: support@supersites.io
🌎 Website: https://www.supersites.io/products/superlocal

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